The FRIENDS™ Experience

FANS GET IMMERSED IN THE CENTRAL PERK LIFE

The FRIENDS™ Experience takes visitors right back to 1994 to revisit some of the series’ most iconic scenes. The 8,500-square-foot experience sold out its original one-month NYC engagement and continues to tour around the world, from Dallas to Paris. Based on the success of these pop-ups, Original X Productions and Warner Bros. produced a two-floor permanent flagship attraction in NYC, featuring even more set recreations, authentic props and merchandise, as well as a cafe within Central Perk. JRA collaborated with Original X Productions’ internal creative and production teams to provide planning, design and implementation for both the pop-up and flagship experiences.

Services
  • Master Planning
  • Writing & Content Development
  • Experience Planning & Design
  • Graphic Design
  • Art Direction
  • Project Management & Fabrication