A master plan is the first step in translating an idea into a real-world experience. We’ll work with you to define the goals of the project and the criteria for success—financial, educational, experiential and more. We’ll also craft a high-level view of the main components of the experience, the storyline that connects them and how guests will flow through them. The result is a clear but flexible guide to the overall direction of the project.
Story is the foundation of the guest experience. We start with a verbal roadmap that describes each component of the experience: why it exists, what visitors will do there and what they’ll get out of it. This sets the tone and keeps everyone on the same page throughout the project. We also craft the verbal elements that guests interact with, like descriptions, stories and interactive games.
This is where we flesh out the master plan concepts, down to individual rivets and paint colors. Conceptual renderings become construction-ready drawings specifying exactly what will be built, where and how. The result is a set of documents specifying the precise materials needed to construct the project.
Executive producers oversee the creation of all video, music, animation and other interactive media for the project. They direct the development of initial concepts, select the best specialty media producers to execute them and supervise the process to ensure the final products fit the story and style of the overall experience.
Our in-house graphic design team creates all the two-dimensional visuals for your project. That includes illustrations, descriptions, theming, signage and more, both physical and digital. To give each of our clients a unique visual interpretation of their story, we embrace a variety of graphic design styles.
Art directors shepherd the design elements of a project, including artifacts, props, decor and more. They make sure the design intent is always followed and the final results match the stylistic vision of the project. This is a hands-on job that touches everything from the big picture to the smallest details to create the exact atmosphere you imagined for your guest experience.
Project managers are the central figures that drive the project forward. They keep our creative teams on track and grounded in reality, ensuring their ideas are operationally and financially feasible. They also interface with other providers involved in the project, including the specialty contractors who perform the fabrication and installation work. Great project management makes the process, schedules, paperwork and communication entirely seamless to create an outstanding working experience for both our clients and our internal team.