World of Coca-Cola
A REFRESHING LOOK AT AN ICONIC GLOBAL BRAND
JRA has been honored to serve up several attractions for this iconic beverage company, providing turnkey services from planning through implementation. Inside the award-winning, 92,000-square-foot World of Coca-Cola, visitors can sample more than 100 Coca-Cola beverages from around the world, discover the brand’s rich history and meet the famous Coca-Cola polar bear.
In 2010, The Coca-Cola Company and JRA collaborated on the brand’s pavilion at the 2010 Shanghai World Expo. Based on the magical, mystical world within every Coke machine, The Happiness Factory delighted one million Expo visitors with its colorful characters, 4D film, photo ops and tasting station.
- Master Planning
- Writing & Content Development
- Experience Planning & Design
- Executive Media Production
- Graphic Design
- Art Direction
- Project Management & Fabrication